Innovative, Tech-Enabled Engagement Solutions
Reach patients. Influence physicians. Drive maximum impact. PatientPoint engagement solutions put your brand at every critical moment of care.
IN-OFFICE ENGAGEMENT SOLUTIONS
Wait-Time Communication
The practice’s personalized communication platform. Custom messages from providers, specialty-specific health content and high-frequency brand messaging enhance the wait.
- Multi-zone approach with real-time feeds and varied topics to appeal to a variety of interest/audiences
- Your ad appears alongside messages from the doctor, delivering implied brand endorsement
- Limited, category-exclusive sponsorship positions your brand as the preferred solution
- Individual office-level targeting allows for tailored brand messaging
SPECIALTIES: Cardiology, Dermatology, Gastroenterology, Infectious Disease, Neurology, OB/GYN, Oncology, Pediatrics, Primary Care, Rheumatology, Urology
Interactive Exam Room
The health hub of the practice. Educational and branded messages inform waiting patients in the exam room; active education and physician teaching tools enhance the doctor-patient discussion.
- Brand messaging embedded throughout the engagement experience
- 3D anatomicals and practice messages deliver physician engagement and endorsement
- Build brand loyalty and support compliance with brand testimonials, co-pays and savings card information
SPECIALTIES: Cardiology, Dermatology, Gastroenterology, Infectious Disease, Neurology, OB/GYN, Oncology, Pediatrics, Primary Care, Rheumatology, Urology
Provider Access
HCPs’ one-stop information source: real-time medical news and clinical studies, custom messages from the practice and your brand message down to the location level.
- Your brand in front of healthcare providers all day, every day
- Catch HCPs’ attention with the right information: efficacy, safety, formulary information, savings offers and other relevant benefits
- Individual office-level targeting ensures the right brand messages are in front of the right physicians
SPECIALTIES: Dermatology, Gastroenterology, Neurology, Oncology, Primary Care, Rheumatology
Treatment Guide
Extend your existing footprint or reach a unique niche audience with custom education direct to your target physicians. You choose the topic, we do the work.
- Independently written and designed by PatientPoint
- Your brand positioned as the preferred treatment
MOBILE TARGETING SOLUTIONS
Condition Seeker powered by PageScience®
Impact patients’ online search before the doctor’s visit. Your ad is served only to searchers who consumed high-quality, condition-specific webpages and content. Carry your message through with in-office mobile targeting and post-visit messaging.
- Identify and qualify patients through their online searches for health content to create custom targeting segments
- ID geofenced target offices to deliver brand ads to patients who recently engaged with specific health content
- Reach patients after the visit with sequential messaging to facilitate Rx adherence
Physician Seeker powered by PageScience®
Target physicians inside and outside the office by matched NPI. Your message is served on high-quality content pages that drives guaranteed click-through.
- Send follow-up email to NPI matched email addresses to HCPs that engaged with brand ad
OTC/CPG Brands
Engagement solutions to increase brand recommendations and drive purchase.
Pharma and agency marketers talked, and we listened.
”Other marketing and media efforts help get the patient to the doctor’s office or virtual visit, but Point of Care is the last opportunity to either get a patient to ask for a product by name or get an HCP to use a product for the right patient.”
Whitepaper
Hear directly from some of the best marketers and media experts on the unique value Point of Care offers.
Get Started
Your success is our goal. Make PatientPoint a part of your plan today.
