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Create New Brand Users via the Ultimate Influencer: THE DOCTOR
Messaging in the doctor’s office is a proven, effective channel to not only drive sales but create loyal, lifetime brand users. See how the PatientPoint platform positions your brand as the preferred purchase throughout a consumer’s care journey.
Pre-Visit
Impact consumers’ online search before the visit. Your ad is served only to searchers who have consumed high-quality, condition-specific webpages and content. Carry your message through with in-office mobile targeting.
- Identify and qualify consumers through their online searches for health content to create custom-targeting segments
- ID geofenced target offices to deliver brand ads to consumers who recently engaged with specific health content
Waiting Room
Seed your brand in the mind of consumers and caregivers with an implied physician endorsement and recommendation. Trigger consumer-initiated conversations about your brand in the exam room. Proven to build awareness, interest, consideration and action.
- Your brand message appears alongside specialty-specific, award-winning education and health and wellness information
- Category exclusivity
- Individual office-level targeting allows for tailored brand messaging
SPECIALTIES: Cardiology, Dermatology, Gastroenterology, Infectious Disease, Neurology, OB/GYN, Oncology, Ophthalmology, Pediatrics, Primary Care, Rheumatology, Urology
Exam Room
Be the only brand at the moment of impact. Remind and reinforce your brand message with captive consumers and have a key presence in important discussions with the doctor.
- Educational and branded messages inform waiting consumers; active education and doctor teaching tools enhance the doctor-consumer discussion
- 3D anatomicals and practice messages deliver doctor engagement and endorsement
SPECIALTIES: Cardiology, Dermatology, Gastroenterology, Infectious Disease, Neurology, OB/GYN, Oncology, Pediatrics, Primary Care, Rheumatology, Urology
Back Office
Impact doctors all day, every day with customized brand messaging in the back office. Drive awareness of your brand, build understanding of its value to consumers and, ultimately, trigger recommendations. Proven to increase HCP brand recommendations.
- Catch HCPs’ attention with the right information: efficacy, safety, savings offers and other relevant benefits
- Individual office-level targeting ensures the right brand messages are in front of the right doctors
Also offering mobile access to the doctors you want.
- Target doctors inside and outside the office by matched NPI. Your message is served on high-quality content pages that drive guaranteed click-through
- Send follow-up emails to NPI-matched email addresses to HCPs that engaged with a brand ad
SPECIALTIES: Dermatology, Gastroenterology, Neurology, Oncology, Ophthalmology, Primary Care, Rheumatology
Post-Visit
Reach consumers after the visit with sequential messaging to facilitate follow-through on the doctor’s recommendation.
Extend Your Reach
Reach your target healthcare consumers in any specialty with custom education materials delivered direct to your targeted doctors.
- Independently written and designed by PatientPoint
- Your brand positioned as the preferred treatment
Convert Consumer Awareness into Action
2022 Nationwide Web Survey of 499 respondents who visited physician offices installed with PatientPoint Education Center – Pediatrics Exam Room Program.
83% of consumers
who visit a PatientPoint office purchase a product within a week of their doctor’s recommendation.
The PatientPoint Difference
No one gets you into more doctor’s offices. PatientPoint offers your brand category exclusivity for a 100% share of voice in office, the ability to customize your message down to the location level and turnkey execution.
140,000
unique HCPs recommending your brand
15+
specialties
750 million
annual patient visits in PatientPoint practices
We Make Your Brand What the Doctor Orders
61.4%
lift in recommendation
28.1% pt
increase in purchase intent
Source: 2019-2021 IQVIA PatientPoint ProVoice AWR results; 2020-2022 results among respondents to PatientPoint consumer insights surveys.
Featured Resources
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Make Point of Care—and PatientPoint—a part of your plan today. Contact us to schedule a meeting.
