Inside the Mind of Today’s Patient
Knowing exactly what a patient is thinking, feeling and doing at the doctor’s office is crucial information for life sciences brands to develop the most effective messaging that resonates with patients and drives action. PatientPoint, in partnership with market research leader OnePoll, surveyed 2000+ Americans to better understand their behaviors and attitudes at the doctor's office. See what they had to say.
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Insights to help you develop an effective brand messaging strategy that drives action.
Key highlights include:
54% of patients rely on their doctor for information about their symptoms/condition
75% of patients trust products that their HCP mentions or that they see advertised in the doctor’s office
59% of patients wished their healthcare provider gave more educational materials on their symptoms/condition
75% of patients trust products that their HCP mentions or that they see advertised in the doctor’s office
59% of patients wished their healthcare provider gave more educational materials on their symptoms/condition
