An Untapped Strategy for Sustainable Brand Growth
The Value of Professional Recommendations
With consumer health booming, there are incredible opportunities for OTC marketers today to generate significant growth for their brands—if they look in the right places. Tom Finn, retired president of the Global Personal Health Care business at Procter & Gamble, shares expert insights and tips on how to efficiently and effectively drive accelerated, sustained growth for consumer health brands.
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About the Author
Tom Finn recently retired following a 36-year career at Procter & Gamble, all in the Health Care space. In his final P&G role, Tom served for 13 years as the global president of P&G’s multi-billion-dollar over-the-counter Personal Health Care business.
Tom joined P&G in 1984 as a brand assistant in the company’s newly acquired prescription pharmaceuticals business and went on to serve in a wide range of marketing and general management assignments. His responsibilities included management of P&G’s blockbuster Rx brands, development of an upstream marketing and strategic planning department in the Pharma business, various customer-facing positions and the cultivation of more than 30 strategic partnerships, mergers and acquisitions.
