Point-of-Care Perspectives
from PatientPoint

In an interview with Julie Young – an accomplished pharma and consumer health marketer – we learned more about POC’s versatility and the various benefits it...

In honor of the Great American Smokeout, discover how patient education encourages more patients to seek tobacco cessation counseling.

Discover how to effectively engage patients by understanding their thoughts, feelings, wants and needs at the doctor’s office.

We recently commissioned a survey1 of 2,005 Americans in collaboration with market research firm OnePoll to learn more about patients’ thoughts, feelings,...

Thinking about using remote patient monitoring to help treat hypertension? Here's what you need to know before choosing this program.

A panel of consumer health experts discuss the most proven, effective—yet under-used—strategy to increase brand awareness and drive more sales: messaging at...