While your marketing objectives may be consistent year over year, have you considered revisiting the tactics in your plans to accomplish your goals?
There is an evolution taking place on the approach to building brand awareness among HCPs and impacting prescribing habits. Trimming the size of sales force support and redirecting spending from journals to online media and targeted apps have been trending over the last decade. The pandemic took this evolution to a new level when most personal promotion was shut down. It is not unthinkable that there will be growth in the number of practices who will join the pre-pandemic universe of low-see or no-see offices.
While your marketing objectives may be consistent year over year, have you considered revisiting the tactics in your plans to accomplish your goals? There are proven tech-enabled HCP engagement programs at the Point of Care (POC) worthy of being a part of your plan. Yes, Point of Care also means influencing the HCP not just the patient!
POC engagement programs hone in on your audience effectively and efficiently
- 87% of HCPs now want virtual or virtual and in-person meetings.
- A recent physician survey found 54% of their pharma sales reps visits remain digital.
- Only 10% of HCPs want to return to in-person meetings.
PatientPoint’s in-office engagement platform delivers significant reach within a variety of HCP specialties.
This specialty reach drives promotional effectiveness and total revenue volume. Ask PatientPoint what it can do for your campaigns beyond the results you’re generating from current investments in HCP targeted apps and enewsletters.
Point-of-care programs can help repurpose currently approved creative.
Cost and time to create assets can present challenges in go-to-market timing when special creative must be developed.
Whether you currently use point-of-care tactics in your marketing plan or have not invested in the channel, take a closer look at what is coming for CY22.